A new TV commercial for Martin Doors takes a
soft approach to a complex innovation that helps
protect children and adults from serious injuries
without photo eyes.
Martin Door has produced a new 30-second TV spot
featuring soft touch reverse technology. The commercial
emphasizes the amazing technology behind Martin's
new no-photo eye system: it's so sensitive that
it didn't even burst the balloon.
Visually the commercial features a young girl
who loses her balloon that is caught under a
closing garage door. As soon as the door applies
15 pounds of pressure to the balloon, it immediately
reverses.
The TV spot opens with a statement about curb
appeal, showing some visual evidence of Martin
Door options, and then goes to the balloon illustration,
ending with a logo of Martin Doors and a phone
number for the customer to call.
The commercial is easily adaptable to almost
any market and available for dealer use, according
to Mike Martin, Director of Advertising for
Martin Door Manufacturing.
The commercial was produced in early June in
conjunction with a local home makeover show
for the Salt Lake City market.
Six-year-old Briquel Haslam is the featured
actress in the commercial. She is the granddaughter
of Dave Haslam, director of National Sales,
and great granddaughter of Dave Martin, chairman
of Martin Door.
Mike Martin said the challenge in creating
the commercial was to stay simple and positive
and to do so in a way that translates in an
easy-to-remember message.
Martin said the commercial attempts to reach
across several demographics, while making the
new soft touch reverse technology easy to understand.
