It is a phrase more often associated with cars,
than with garage doors, but it has become an effective
tool for a Martin Door dealer to stress the importance
of maintenance.
Martin Garage Doors Hawaii offers a "wash
and wax" as part of an annual maintenance
special to select customers. The maintenance call
is offered at a special rate of $99 per door,
plus tax.
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Kelii
Chang of Martin Garage Doors Hawaii is
shown washing, cleaning and then waxing
a garage door, as part of the company's
"wash and wax" maintenance special.
Chang is the company's lead service technician.
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Company employees wash the garage door with
a mild car wash and soft brush then wax it by
hand with a liquid Teflon based Marine Wax they
purchase from a boating supply store, according
to Bobby Reynolds, operations vice president
for MGDH.
The maintenance checkup is offered to direct
customers on the one-year anniversary of their
garage door purchase. The special includes washing
and waxing the exterior of the door, lubricating
all parts, adjusting the springs and a thorough
check to ensure the door and opener is in optimal
operating and safety condition.
Reynolds said the company uses the tool as
a means to reduce or eliminate warranty claims.
"In our environment, there is potential
for many warranty claims and we find there is
a direct effect on these with our annual services.
We include 'wash and wax' for that reason,"
Bobby said.
Reynolds said, "The maintenance offer
has had a positive ripple effect.
We have found that often times the customer
will watch what our technician does" and
do it themselves in the future.
Waxing a garage door has been something that
has been under review at Martin Door Manufacturing
for some time, according to Larry Martin, vice
president.
Martin said that some waxes can get into the
grooves and can't be removed. He said in-house
testing at Martin Door has shown that a floor
wax works well on a garage door, not a car wax.
"The dealer needs to be very, very careful
what wax they are trying. I know Johnson Wax.
I have used it on doors here and at my house.
Other waxes, those that for instance go to a
film and then you wipe off, are problematical.
I would always recommend trying it on a place
on the door not easily seen first," Martin
said.
Don Christiansen, buildings and grounds manager
at MDM, says most floor waxes will work well
and easily on a garage door. He noted the door
has to be washed thoroughly before applying
a liquid wax with a sponge or clothe.
Bobby said Martin Garage Doors Hawaii also
went through a testing process, before they
found what worked on doors in their environment.
"We took sections and tested different
waxes at our office (away from oceanfront) and
our home (oceanfront). The car wax did not seem
to protect the door from "fallout"
and salt adhesion and would sometimes chalk
on the doors," Reynolds said. He said the
marine wax the company uses is designed for
salt-water applications and seems to work much
better in a tropical environment due to high
salt spray and red dirt, which she said could
discolor anything.
The marine wax "offers a protective coating
which repels the salt from sticking and eating
in to the paint finish. It accumulates on top
of the wax coating and allows the customer to
spray the doors with their water hose and the
salt and foreign matter on the doors rolls off
with the water spray. In addition, it does not
chalk or alter the color appearance of the doors
as some of the waxes did. We found it very important
to ensure the wax is evenly, properly and thoroughly
applied. The wax is quite expensive but worth
it for our environment," he said.
Martin Doors' instruction manual recommends
no specific brand of wax. It simply states "automobile
type cleaners and waxes may improve the look
and prolong the life of aged paint or a neglected
steel door." It also notes that in some
extremely damp, salty or caustic areas that
frequent waxing may be required. Neglected doors
may need to be repainted, so yearly maintenance
can help prevent this.