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Making Headlines:

Martin Finds Curb Appeal In Spanish

Aug. 21, 2006
 

SALT LAKE - Martin Door Manufacturing hopes the curb appeal of its garage door is as compelling in Spanish, as it is in English.

 
Dave Martin says when you compare apples to apples a Martin Door is the best value in the garage door market.  

Martin Door recently partnered with a Spanish-TV station in Salt Lake City to produce the first of two shows in Spanish, intended to show the homeowner how much the right garage door can add curb appeal to their home.

Michael Martin, director of Advertising, said he is attempting to help increase demand for Martin Doors among Hispanics. The new TV shows will be put into a video/DVD format for dealers to use worldwide. The show was produced in conjunction with KUTH 32 TV and Univision and is part of the show "Contacto". German Rodriguez hosts Contacto.

The video will be used to help market Martin Doors in the U.S., Mexico, parts of South America and Puerto Rico and Spain.

Martin said he hopes to use the show to initiate a trend in Spanish, which was started last year in English when a Martin Door was installed in three separate versions of HGTV's "Curb Appeal" in the greater San Francisco area. A CD and DVD of those three shows are available for dealer use and Martin said he's had requests for the same type of show in Spanish.

Mike, with the assistance of Hispanic Martin Door managers and employees, searched for a Spanish equivalent of the HGTV show, but could not find an equal. In their search they did find supportive producers at KUTH 32 TV, who worked out the details Mike.

As part of the arrangement, Mike negotiated to have a Spanish-speaking designer worked with a Magna couple on how to increase curb appeal in front of their home. The tips included landscaping areas, as well as changing the garage door.

Dave Martin was on location for the final shoot where he finished the show saying "Martin: Las puertas mas finas y seguras del mundo." (Martin: The world's finest and safest garage doors."

 

 

 

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